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Our Story

Life happens... and our founders were able to truly understand the problem with recovery. Nathaniel and Isaac both experienced major shoulder injuries that resulted in surprisingly identical orthopedic surgeries.

Nathaniel – got a little too much air mountain biking and Isaac – dove a little too hard for a fly ball in the outfield.

Through their own personal experiences of building back their strength, they found a disconnect between one of the most valuable pieces of training equipment - the cable machine - and building strength. They set out to make cable training as abundant and available as any form of training.

We believe that no matter what life throws at you, there's always a way to become stronger.



Nathaniel Herring, Co-Founder, President

Always looking for the next outdoor adventure, injuries have never stopped Nathaniel. His engineering prowess tends to find a solution for almost anything.  

Isaac Lewis, Co-Founder

Between college athletics and the outdoors, Isaac has always been on the move. He believes being active is a must - and that cable training is a form of exercise that anyone can do.