NBA G League Showcase in Orlando, Florida

This December, ANCORE made its mark at the NBA G League Showcase in Orlando, Florida, where Mike and Isaac were on hand for the event, engaging with team strength coaches and discussing the ways in which ANCORE products are integrated into training routines.

One thing that stood out during our conversations with coaches was the versatility of ANCORE’s products. All NBA G League teams are using ANCORE to enhance their athletes’ training, and for good reason. Our products are designed to support a wide variety of movements, which is critical in professional basketball, where athletes need to be at their best in multiple aspects of their game—whether it's strength training, agility work, or injury prevention. ANCORE’s flexibility means that athletes can engage in a diverse range of exercises, all tailored to improving their individual skill sets.

Another key feature that coaches highlighted was ANCORE's portability. In a long, grueling season with teams frequently on the road, access to consistent and effective training equipment can be a challenge. With ANCORE, coaches and players can take their training anywhere. Whether they’re on the road or practicing in a new venue, the portability of our products allows them to maintain the continuity of their training regimen, ensuring that the quality of their workouts remains high, no matter the location.

Throughout the Showcase, Mike and Isaac had the chance to conduct interviews with several coaches, gaining valuable insights into their roles and the unique challenges they face. Many aspects of a coach's job often go unnoticed by the general public, and it was inspiring to hear firsthand accounts of what it takes to manage a team at the highest level of competition. The coaches shared some of their proudest moments, highlighting not only their strategic achievements but also the relationships they’ve built with their players and the impact they’ve had on their growth as athletes.

At ANCORE, we’re proud to support professional athletes and coaches as they strive for excellence. The G League Showcase was a fantastic opportunity to witness how our products are helping to shape the future of basketball training. The feedback we received reaffirmed our commitment to providing versatile, portable, and high-performance tools that empower athletes to push the boundaries of their potential.

We look forward to continuing our partnership with the NBA G League and supporting coaches and players in their journey toward greatness!